VIZ MEDIA NAMES BRAD WOODS AS
CHIEF MARKETING OFFICER
Entertainment Executive To Lead Global Multimedia
Initiatives And Drive Omni-Channel Marketing For The Industry’s Leading Catalog
Of Anime And Manga Content
San
Francisco, CA, May 18, 2015 – VIZ Media, LLC (VIZ Media),
the largest publisher, distributor and licensor of manga and anime in North
America, has announced that Brad Woods has been named as Chief Marketing
Officer (CMO).
“Brad Woods is a seasoned entertainment executive
with a proven success record of enhancing brand equity, increasing revenue, and
achieving results with innovative strategies and visionary leadership,” says
Ken Sasaki, CEO of VIZ Media. “His multi-disciplinary experience will play a
vital role in expanding VIZ Media’s market share across the publishing, digital
content, licensing, home media, and consumer product landscapes.”
Woods will be responsible for developing a range of
marketing and product strategies to expand the VIZ Media brand and omni-channel marketing for
titles across all company imprints.
“I
am very excited to build upon VIZ Media’s mission to offer exciting and unique
multimedia content to a diverse global audience,” Woods says. “Our dynamic
catalog of titles across the print, digital, broadcast, and mobile arenas will
allow us to reinvent how consumers discover, enjoy, and interact with our
properties on a truly global level.”
Woods joins VIZ Media from DreamWorks Animation,
where he served as Senior Vice President leading the domestic consumer products
and retail business development divisions. During his tenure at DreamWorks, he
restructured and substantially expanded the studio’s consumer products business,
led the U.S. licensing and retail teams, and also provided strategic leadership
for breakthrough marketing programs on properties including Madagascar, Kung Fu Panda, and How To
Train Your Dragon.
Over
his 20-year career, Woods has held senior positions in the entertainment and
multi-media industries with companies including Mattel and Warner Bros. Entertainment.
His experience spans a wide variety of marketing and licensing operations such
as product marketing, brand development, corporate marketing and
communications, lead generation, channel relations, and digital and social media
marketing. He holds an MBA from the University of Southern California, where he
graduated Summa Cum Laude, and a BS from the University of Arizona.
Headquartered in
San Francisco, California, VIZ Media distributes, markets and licenses the best
anime and manga titles direct from Japan.
Owned by three of Japan's largest manga and animation companies,
Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd.,
VIZ Media has the most extensive library of anime and manga for English
speaking audiences in North America, the United Kingdom, Ireland and South
Africa. With its popular digital manga anthology WEEKLY SHONEN JUMP and blockbuster
properties like NARUTO, BLEACH and ONE PIECE, VIZ Media offers cutting-edge
action, romance and family friendly properties for anime, manga, science
fiction and fantasy fans of all ages.
VIZ Media properties are available as graphic novels, DVDs, animated
television series, feature films, downloadable and streaming video and a
variety of consumer products. Learn more
about VIZ Media, anime and manga at www.VIZ.com.
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